Imagine waking up to the serene landscape of Araku Valley, where the mist dances over lush green coffee plantations, and the aroma of freshly brewed coffee fills the air. This picturesque valley, nestled in the Eastern Ghats of Andhra Pradesh, is not just a haven for nature lovers but also the birthplace of a unique coffee that has captured the world's attention. Recently, Prime Minister Narendra Modi, in his monthly radio programme Mann Ki Baat, lauded the Girijan Cooperative Corporation (GCC) for their remarkable efforts in promoting Araku Valley Coffee on a global scale.
Araku Valley Coffee, cultivated by tribal communities in the Agency areas of Alluri Sitharamaraju (ASR) district, stands out not just for its distinct flavour but for the story of empowerment and sustainability behind it. With the support of the GCC and the Government of Andhra Pradesh, 1.5 lakh tribal families have found a means of livelihood through coffee cultivation, production, and sale. This initiative has not only provided economic stability but has also improved the standard of living for these communities.
Prime Minister Modi’s appreciation during the Mann Ki Baat programme on June 30 highlighted the significance of Araku Valley Coffee as a source of pride for India. He emphasised that products like Araku coffee, which receive global recognition, showcase the rich and diverse cultural heritage of India. The Prime Minister shared his personal experience of tasting Araku coffee with former Chief Minister N. Chandrababu Naidu during a visit to Visakhapatnam, praising its unique aroma and taste.
The Prime Minister's endorsement is a testament to the quality and uniqueness of Araku Valley Coffee. It gained further international acclaim during the G20 Summit in Delhi, where delegates from around the world had the opportunity to experience its rich flavour. This global platform has helped Araku coffee win several awards, further solidifying its reputation.
GCC's vice-chairman and managing director, G. Suresh Kumar, expressed pride in the Prime Minister’s recognition of their efforts. He highlighted that such accolades inspire the coffee farmers, GCC employees, and all associated government departments to continue their work with renewed enthusiasm. The Prime Minister's words serve as a powerful motivator, encouraging these communities to uphold the quality and tradition of Araku Valley Coffee.
Tourists visiting Araku Valley are not just treated to breathtaking views and pleasant weather but also to an authentic taste of this renowned coffee. When in Araku, one can visit the coffee plantations, interact with local farmers, and savour freshly brewed coffee that tells the story of resilience and community spirit. The experience is enhanced by understanding the journey of the coffee beans, from the hands of tribal farmers to global recognition.
For travellers and coffee enthusiasts alike, a visit to Araku Valley is a must. It’s a chance to immerse oneself in the rich culture, support sustainable practices, and enjoy a cup of coffee that has become a symbol of pride for India. So, the next time you plan a trip, make sure Araku Valley is on your itinerary, and don't miss out on tasting the world-famous Araku Valley Coffee.
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